We led the rebrand of Art Weiss Industrial Properties into Asher Capital Partners—specialists in industrial office and warehousing space. A full visual overhaul, from logo and typography to color palette and website design.

Inspired by the concept of a “Logistical Backbone,” the new brand positions Asher as an essential link in modern supply chains. The custom mark—built from a foundational square and connective nodes—reflects the structure, flow, and interconnectedness of logistics networks, showcasing each property as a key hub in the system.