We led the rebrand of Art Weiss Industrial Properties into Asher Capital Partners—specialists in industrial office and warehousing space. The transformation included a full visual overhaul, from logo and typography to color palette and website design.

Inspired by the concept of the “Logistical Backbone,” the new brand positions Asher as an essential link in modern supply chains. The custom mark—built from a foundational square and connective nodes—reflects the structure, flow, and interconnectedness of logistics networks, showcasing each property as a key hub in the system.