As a lifelong Coventry City fan, this project was a true labour of love. I set out to reimagine the club’s badge through a personal, conceptual exploration of how the crest could evolve while remaining faithful to its heritage. The aim was to modernise the identity without losing the character and symbolism that make it iconic.

The redesign focuses on refinement and balance. The phoenix wings were simplified for a sleeker, more streamlined form, the typography sharpened to echo the original, and the elephant, towers, and ribbons redrawn for a more cohesive and proportionate composition.