Brand, Product & UX System Design
Designing a unified habit-building ecosystem across brand, physical products, and a mobile app.
Role: Senior UX/UI & Brand Systems Designer
Company: Habit Nest
Industry: Wellness & Fitness
Platforms: Brand, Print, Mobile App, E-commerce
Timeline: Multi-year engagement
Team: Founders, Product, Development, Marketing
Context & Problem
Habit Nest had built a loyal audience through its physical habit-building journals, but the brand and product ecosystem had grown fragmented over time.
As the business expanded across new products and platforms, there was a clear need for a unified brand system and a scalable product experience that could support long-term growth, consistency, and deeper daily engagement.
Role, Scope & Ownership
Led the end-to-end rebrand and product design strategy.
Defined the core brand system across digital and physical products.
Designed Habit Nest’s journals, UX patterns, and product architecture.
Led UX strategy and UI design for the Habit Nest mobile app.
Created scalable systems supporting future products and features.
Partnered closely with founders, developers, and stakeholders.
Brand Strategy & Identity System
Habit Nest’s mission is built around consistency and long-term behaviour change, but the brand had become fragmented across products and platforms.
Working closely with the founders, I led a full rebrand to create a cohesive visual and product system that could scale across journals, digital experiences, and future offerings.
Typography was designed as a shared system across print and digital, using consistent hierarchy and spacing to support quick scanning and repeat daily use. Legibility and rhythm were prioritised to keep the experience calm, accessible, and easy to engage with over time.
A diverse palette supports Habit Nest’s wide range of habit categories, using distinct colours to improve recognition and wayfinding across journeys. Colour is applied intentionally through consistent hierarchy and controlled intensity, keeping the experience focused while allowing the system to scale across programs.
Consistent layouts prioritise daily actions, reduce cognitive load, and build familiarity through repetition.
Supportive, calm, and non-judgmental tone, designed to encourage long-term consistency without pressure.
Designing the Journals as a Behavioural System
The journals were treated as a behavioural system, not just a printed product.
Layout, hierarchy, and pacing were intentionally designed to reduce friction, build momentum, and support daily habit formation.
Translating Physical Structure into Digital UX
The app was designed as a direct extension of the journals. Preserving their structure, rhythm, and behavioural intent while adapting interaction for mobile.
App UX Strategy & Information Architecture
The app UX was designed to preserve the journal’s behavioural structure while adapting it for mobile use. The information architecture prioritised fast daily completion, clear journey structure, and scalable navigation across multiple habit categories.
Prioritised daily action as the primary loop (check-in → progress → reinforcement).
Organised content into habit journeys with consistent templates across categories.
Designed navigation to support quick return-to-task, reducing friction for repeat use.
Balanced structure vs flexibility, allowing users to personalise routines without losing guidance.
Built for scalability, ensuring new habits and features could be added without breaking the system.
UI System & Interaction Design
A unified UI system was designed to maintain consistency across habit journeys while reinforcing a calm, supportive tone. Components, layout patterns, and interaction rules were built to scale across new habits, features, and future product expansion.
Built a modular component system to support consistency across journeys and screens.
Clear typographic hierarchy and spacing rules support fast scanning and daily repetition.
Category colour supports recognition and wayfinding without overwhelming the experience.
Interactions prioritise single-focus actions, reinforcing calm pacing and clarity.
Designed feedback states (completion, streaks, progress) to reinforce motivation without distraction.
Reflection
This project reflects my approach to senior design work: building systems that unify brand, product, and UX — designed to scale, evolve, and support real behaviour over time.